J-Unity embraces its core principle of “Kindness”, “Compassion” and “Prejudicism”, which emphasizes to lend a genuine and sincere helping hand to every person-in-need they come across, regardless of race, religion, and demographic factors. Social giveback initiatives of J-Unity are conducted in the forms of monetary donations, grocery and living necessities provisions, meal distributions, charity events, nursing home and orphanage visits and more.